September Should Be a Small Business Owner’s Favorite Month

With the start of September, we were reminded of an article that appeared in the publication, Business Insider, at the end of August in 2016. The article stated unequivocally that September is “the best month of the year.”

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Ranking best to worst, here’s how they broke down the year:

  1. September
  2. October
  3. November
  4. December
  5. May
  6. June
  7. January
  8. July
  9. August
  10. April
  11. February
  12. March

Business Insider was looking at weather, holidays, and other lifestyle elements to rank September number one. Obviously, with September, October, and November taking the top three spots—followed by December at number four—it’s apparent that Business Insider really likes the fall season.

In fact, the article went so far as to state: “Autumn also represents the best working conditions of the year.”

But there’s more . . .

Recently, Redbooth, a task-management software company, compiled data from 1.8 million projects and 28 million tasks over a four-year period.

They discovered significant worker productivity disparity by seasons. Workers are:

  • 7% more productive in fall than in summer
  • 11% more productive in fall than in spring
  • 20% more productive in fall than in winter

On a month to month basis, according to the data, October is the most productive month and January is the least productive. On average, workers get 32 percent more accomplished in October than in January.

It doesn’t seem like a coincidence that the three best months in terms of weather and lifestyle considerations are also the three most productive months.

What makes the trio of months even more interesting from a business productivity standpoint is that two of the months have just thirty days and there’s a four-day weekend in the mix.

Why entrepreneurs should love September—

September kicks off the three-month period of greatest productivity for small business owners and their teams.

By the way, other data from the study indicates—

  • Monday is the most productive day
  • Friday is the least productive day
  • Productivity peaks at 11 a.m.
  • Productivity drops off significantly after 4 p.m.

Author: hunterbrowncpa

Business Coach, Entrepreneur and CPA

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